"From The Ground Up"
"From The Ground Up" is rapper-songwriter, Heavy Doe's, debut album. Shown below is the alternate artwork and concept that was developed during the early stages of idea exploration for this release. The idea and goal was to create a mysterious alien-like scenario. I went with something a little ambiguous that was able to spark the imagination. The title logo is featured prominently to draw attention and make a statement. It's also an element that can be used alone to give the same impression.
© Kush Lag